4 Reasons Every Female Business Owner Needs an Accountability Partner

4 Reasons Every Female Business Owner Needs an Accountability Partner

I wake up in the morning, workout, have breakfast, and then sit down at my desk and focus on my top priorities. I’m able to give my complete focus on my business. My workday flows because my one and only priority is my business. I’m so productive! Dinners are always ready and waiting for me at the end of the workday. And I spend my evenings reading, relaxing, or spending time with family and friends.

OK – who am I kidding? I don’t have the luxury of devoting 100% of my focus on my business because I have to think about what we’re having for dinner, getting groceries, calling the contractor to fix the granite the outdoor counter, paying the bills, reminding the gardener to plant new flowers, etc, etc. I consider myself lucky because I’m at a stage of life where my kids are grown up and independent! Don’t get me started on what life was like when they were young. I admire women who have been working from home with small children during COVID.  

Women know how to get things done. However, because we have so many things to take care of, we may not always prioritize our focus on our business. When we do, we can easily get caught up in the day to day tasks of serving our clients, networking, and marketing because they are important, comfortable, and easy. We don’t always push ourselves out of our comfort zone to accomplish the more challenging tasks that make a big difference in our business’ success.

That’s where an accountability partner becomes a valuable asset. Here are four important reasons why every female business owner needs to have an accountability partner.

1. Helps you to work ON your business growth

Because women juggle so many balls at once, they can easily spend their time doing things that don’t produce the end results they desire. Working with an accountability partner will ensure you sort through the weeds to identify the true priorities and ensure you get them done within a defined timeframe.

2. Helps you set key goals

Many women resist setting goals. Probably because they know they’ll struggle to stay committed to them. Goals are essential to moving you towards your vision. An accountability partner will work with you to set your key goals and the vital tasks to help you achieve them. Not all accountability partners are created equal. An insightful one will steer you away from goals that trigger fear or avoidance and steer you toward goals that will help you shine.

3.  Boosts confident

One of the greatest challenges of being a business owner is knowing where you should put your focus. By having an objective and experienced person to act as your sounding board, you gain assurance that you’re putting your focus on the things that will move your business forward faster. Trying to figure this out on your own can lead to inaction, feeling stuck and low self-esteem.

4.  Offers encouragement and an opportunity to celebrate your wins

Women are guilty of not celebrating their wins. When they achieve something big, they don’t acknowledge it because they’re already onto the next item on their To-do list. Celebrating your wins builds your energy to take bigger and bolder steps. It enables you to reflect on all that you can do. And, because we do fail and hit walls at times, having an accountability partner will remind you of what you’re capable of and get allow you to dwell in self-pity.

Not all accountability partners are created equally. Having accountability from a member of your inner circle may not provide you with the objective feedback you need to move your business to the next level. They may tell you what you want to hear, and try to keep you from taking steps that make you uncomfortable. If you’re tired of trying to build your business on your own, then it’s time for you to seek a strong accountability partner.

Ask us about our new accountability coaching packages starting as low as $99 per month. It’s a small investment that will give you a huge return.

Cindy Gordon works with female business owners to help them build the business of their dreams and earn the money they deserve. She can be reached at [email protected]



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